On your phone each morning: her letter, a rule card, and the Drawing Room

Her rules, watched 400,000 times · 10,000 women follow her

The rules nobody taught you. One letter every morning.

Contessa Silvana spent sixty years in the great houses of Europe. Each morning she writes to you with one of their rules, why it exists, and the small thing to do with it before you leave the house.

$9

Cancel anytime · First letter tomorrow morning · Five minutes a day

Start my morning letters →

For $9 a month

What you receive

i

A letter every morningOne standard, the reason it exists, and the small thing to do with it today.

ii

The Sunday teachingOnce a week, five minutes in her own voice, setting the week ahead.

iii

The Drawing RoomHer private room, where the questions are answered and the other women are.

iv

The rule cardsEach standard as a card, to keep on your phone or to print.

v

The formal dinner sheetThe table, on one page, for the evening you need it.

vi

The journalA line a day. What you did, and what the room did back.

You need only five minutes a morning.

$9

Start my morning letters

Secure payment by Whop · Cancel anytime in one click · First month guaranteed

What changes

What changes in your first month

Right now
After the first month
You dress well and are still forgotten
You understand what a room actually reads, and it was never the dress.
You spend, and it does not help
You learn where money gives a woman away, and stop paying to be exposed.
You never know where to put your hands
Your hands, your bag and your coat each have a place, and you stop thinking about them.
You reach for the bill, the door, the compliment
You learn to let things arrive.
You apologise too much and explain too much
You say less, and it lands.
You feel like the only one who was never told
You were not. You were simply never taught. That ends on the first morning.
You replay conversations on the way home
You leave rooms without rehearsing them afterwards.
You have read the etiquette books and nothing stayed
One standard a day, used that same day, is how this was always taught.

Your first month

Four weeks. Four quiet corrections.

Each week changes one thing a room can see. After the first month the letters go on, one rule a morning, through the rest of her notebook.

Week one

The table

Seven mornings in the most honest room in a house. The chair, the napkin, how you sit, when to begin, which glass, the bread, the soup.

Result: you stop watching the food and start watching the room.

Week two

Objects and entering

The gloves, the bag while walking and at rest, and the three seconds at the door. The pause, what you look at first, the walk, where you stand.

Result: you enter a room granting permission, not asking it.

Week three

Composure

The one second before you answer. The question that is not a question, the correction in public, the compliment with a knife in it, the sorry, and no.

Result: you say less and are heard more.

Week four

What you keep

Three colours, the same good coat, no logos, the hands, the last look, the purpose. Then the two questions you asked me most, and the last rule.

Result: nothing left to work out, and the attention that frees.

Included

The Drawing Room

A private room, included with your membership, where the standards are practised and the questions are answered.

A standard each morningThe day's rule, posted before you wake.
Ask SilvanaThe question you would not ask anyone else.
The Sunday teaching, togetherHeard at the same hour by every woman in the room.
The othersWomen who were also never told, learning the same week you are.

Included for as long as you are a member.

Why these letters exist

I asked what they wanted taught.
These are their words.

Every letter answers questions that were actually sent to me. Not one was invented for a sales page.

Etiquette at dining table; silverware where to startmcn03
How to hold the bag while walking… The one you have!laura01102
When and what kind of gloves to wear, please.westfran
How do you politely tell your nosey aunts to mind their own business?jennll43
Patience and strategy towards a narcissistic mother in lawhelen0hanna
How to reply when people ask embarassing questions or if they use your pains to attackblu.underdog
General manners, introducing people, getting in and out of cars elegantlyallaboutyoupodcast532
How to sit properly on a sofà, having tea sitting on a sofà with the cuplaura01102

One hundred

rules in her notebook, one a morning

Sixty years

in the great houses of Milan and Como
Contessa Silvana Ricci

About the Contessa

She entered the great houses as a lady's maid at sixteen. She left them a contessa.

Sixty years of watching who was remembered and who was forgotten, and why. None of it was money.

60

years in the great houses

100

rules in the notebook

30

in your first month

400,000

watched a single rule

Before you ask

Questions, answered

How does it work?

Each morning a short letter arrives with one standard, the reason it exists, and one small thing to do with it that day. On Sundays there is a teaching in my own voice that sets the week. That is the whole of it, my dear. Nothing to study. Only to do.

What happens after the first month?

The letters go on. The first thirty follow the protocol at the back of my notebook, in four weeks. After that I continue through the rest of it, one rule a morning, for as long as you stay.

How do I cancel?

Whenever you like, from your Whop account, in one click. There is no one to telephone and nothing to explain. You keep every letter you have already received.

How much time do I need?

Five minutes in the morning. Some days less. The standards were built for women with houses to run, not for students with evenings free.

How do I receive it?

By email, beginning the morning after you join, and in the Drawing Room. Nothing arrives in the post and there is nothing to wait for.

What is the Drawing Room?

A private room, included with your membership, where each morning's standard is posted, where you may ask me what you would not ask anyone else, and where the other women are.

I am not wealthy. Is this written for me?

It is written for you specifically. I began as a lady's maid. Not one of these standards requires money to follow, and several exist precisely because spending is what gives people away.

Before you decide

What usually holds a woman back

I have no time.

Five minutes in the morning. Some days less. The standards were built for women with houses to run, not for students with evenings free.

I am too old to change how I carry myself.

I was sixteen when I began and I am eighty-five as I write this. Not one of these is a talent. Every one is a habit, and a habit can be acquired at any age by anyone who knows what it is.

I am not wealthy.

Not one standard requires money to follow. Several exist precisely because spending is what gives people away.

I will forget.

That is why it comes one a morning, and why the Drawing Room is there. You are not asked to remember anything. You are asked to do one small thing before you leave the house.

What if it is not for me?

Then cancel, in one click, and keep every letter you have had. If the first month was not what you hoped, write to me and it is returned.

Your first letter is tomorrow morning

If you have always known you were elegant, and were never taught the rules, this is where that is corrected.

$9

Start my morning letters

Secure payment by Whop · Cancel anytime in one click · First month guaranteed

First month guaranteed. Keep the letters regardless.